Gin & Juice
— The Origin Story
Gin & Juice launches an outlaw origin story
Overview
Following up on the success of our Gin & Juice launch campaign, we were tasked to expand our audience beyond Dre and Snoop’s core fanbase. What resulted was an outlaw origin story featuring Snoop Dogg, Dr. Dre, HARDY, and Nicola Peltz Beckham, that expanded the legend and lore behind the product.
Results
✲ Generated 18M+ views and a 500k+ engagements
✲ 60% completion rate on the full 2:51 min video
✲ 37K reshares of the video
✲ Our rollout leveraged each talent’s social platforms to amplify the story, with a total combined following of 100 million people.
Gin & Juice: Short Film
The Rollout 🔥
✲ Partnered with Country music artist HARDY remix Dre and Snoop’s “Gin & Juice,” released on all major music streaming platforms, where he has over 10 million monthly active listeners. Not only did this serve as the driving force behind our campaign, but we also casted HARDY to play a lead role.
✲ Released an Instagram Collab Post to hit Dre and Snoop’s Hip-Hop fans, HARDY’s Country fans, and Nicola Peltz Beckham’s millennial women following.
✲ Partnered with key media outlets such as Complex to embed ourselves in the cultural conversation.
:30 Cutdown: We extended our digital campaign to broadcast TV during the 2024 NBA playoffs.
Humanizing a streaming service through the voices of music’s top artists.
His name is James, LeBron James and he knows his way around tequila.