Lobos 1707
featured

His name is James, LeBron James and he knows his way around tequila.

Brand Positioning
Creative Direction
Creative Strategy
Project Archive
Fiat

Fiat

A 360° campaign to introduce FIAT’s first-ever, all-electric vehicle in the U.S.

Audience & Subculture Insights
Brand Positioning
Creative Strategy
Gin & Juice

Gin & Juice

Gin & Juice launches an outlaw origin story

Audience & Subculture Insights
Brand Positioning
Campaign Strategy
Instacart

Instacart

Showcase the infinite possibilities of Publix BOGOs.

Campaign Direction
Video & Photo Production
Audience & Subculture Insights
Riot Games

Riot Games

Crafting stories and lore around one of the biggest FPS Esports in the world.

Creative Direction
Content Franchises
Animation
Airbnb

Airbnb (Upon request)

Connecting unique communities on TikTok to the Airbnb Stays that represent them.

Social Playbook
Creative Direction
TikTok Studio
Beats by Dre

Beats by Dre

Reclaim the youthful voice of Beats, starting with social.

Creative Direction
Audience & Subculture Insights
Creator & Influencer Curation
Apple TV+

Apple TV+

To promote a film about a Deaf family, we invited the Deaf community to lend their perspective.

Campaign Strategy
Campaign Direction
TikTok Studio
Sony Pictures

Sony Pictures

Creating a TikTok account for Sony's biggest summer blockbuster.

Culture & Market Trends
Creative Direction
TikTok Studio
Apple Music

Apple Music

Humanizing a streaming service through the voices of music’s top artists.

Creative Direction
Content Franchises
Video & Photo Production
Interscope

Interscope

Bringing together Interscope’s most iconic acts and the world’s biggest artists.

Campaign Direction
Visual Identity
Graphic Design
Bono

Bono

Telling the story of a rock legend with doodles.

Animation
Creative Direction
Creator & Influencer Curation
ECOS

ECOS

Convincing Gen Z to change their laundry habits - one person at a time.

Campaign Strategy
Campaign Direction
TikTok Studio
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