Lobos 1707
— Agent 1707
His name is James, LeBron James and he knows his way around tequila.
Overview
Following LeBron’s 2024 Olympic victory, we launched a narrative stunt to promote Lobos 1707, a premium tequila he loves for its exceptional taste. Our spy thriller scene plunges into a high-stakes poker game between LeBron, as Agent 1707, and Victoria Justice, as the villain. In this intense showdown, Agent 1707’s fate hangs in the balance—he must either win the hand or complete the mission.
Results
✲ Generated 19M+ views and a 750k+ engagements in the first week
✲ 70K reshares of the video
✲ Our rollout leveraged each talent’s social platforms to amplify the story, with a total combined following of 185 million people.
Agent 1707: Short Film
A spy thriller tailored to the talent.
Our Instagram Collab posts reached a combined audience of 185 million followers. To maximize social engagement, we meticulously crafted each character based on talent insights. LeBron (Agent 1707) was portrayed as a smooth operator with a playful side, reflecting his cultural image. Victoria (Villain) took on a formidable antagonist role, which was a delightful surprise for her fans. We also incorporated cameos and easter eggs to engage our audience with inside jokes and subtle nods.
Extending the story on social.
Once fans were immersed in this world, we anticipated their desire for more. So we crafted extra content that extended our universe, showcasing Lobos 1707 in a variety of distinctive and captivating ways.
1 / Trailer - A teaser to build anticipation for the short film.
2 / LeHandshake - LeBron daps up the waiter after receiving his Lobos Elote Shot.
3 / International Man - LeBron doesn’t claim to be a tequila connoisseur — he simply appreciates the great taste.
Behind the scenes with our director, Marta Cunningham.
Humanizing a streaming service through the voices of music’s top artists.