Still G.I.N.
— A Toast Between Legends
Legends of past and present meet for a drink.
Overview
When every other spirit brand has big name celebrities, breaking the internet isn’t so simple. Unless you also break time and space while you’re at it. Collaborating with generative AI studio, Metaphysic.ai, we used innovative tech to “cast” Frank Sinatra and Sammy Davis Jr. side by side with Dr. Dre and Snoop Dogg for the introduction of Still G.I.N. The film connected two eras of American culture and raised the bar on what it means to toast to the good life.
Results
✲ Generated 4.6B impressions, 18M views and 1.3M engagements in the first week
✲ Featured in 67 press outlets, including People Magazine, TODAY, Complex, The Daily Mail, AdAge & more
✲ Premiered on broadcast during NBC's The Voice
✲ Drove 48.1K site visits and 44.5K searches in the first week
A Toast Between Legends: Short Film