Interscope

Interscope
— 30th Anniversary

Bringing together Interscope’s most iconic acts and the world’s biggest artists.

Overview

As part of Interscope Records’ 30th anniversary, we commissioned some of the world’s most respected fine artists to reimagine the label’s most iconic albums over the past 30 years. The original artworks were displayed at the Los Angeles County Museum of Art (LACMA) and printed on limited edition vinyls auctioned on NTWRK app. Auction proceeds were donated to help launch the Iovine & Young Center, a new LAUSD high school created by Jimmy Iovine and Dr. Dre. We were tapped to develop a visual identity and marketing campaign to raise awareness for the rare cultural moment.

Campaign Direction
Visual Identity
Graphic Design
Campaign Strategy
Design Direction
Art Direction
Motion Design
Results

✲ Over 80 million total views and impressions across all social channels.

✲ Campaign covered by Rolling Stone and the Hollywood Reporter.

Creating content representing artists like Takashi Murakami and Billie Eilish requires a delicate creative approach.

FROM SOCIAL TO OOH

Our work was posted to Interscope and NTWRK social channels, and in the NTWRK app. And with Interscope's roots deep in Los Angeles, we bought media across the city in the most coveted locations to feature our work.

DESIGNING FOR LEGENDS

We worked with Interscope to develop a design style that all the participating artists and partners could share on their channels. It was important that the design highlighted the artwork and celebrated Interscope as a pioneering label.

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Humanizing a streaming service through the voices of music’s top artists.

Creative Direction
Content Franchises
Video & Photo Production
Lobos 1707
featured

His name is James, LeBron James and he knows his way around tequila.

Brand Positioning
Creative Direction
Creative Strategy
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